Your Article Marketing Strategy

The Paradox Of Your Article Marketing Strategy

People who are generally knowledgeable about SEO now unfortunately have to deal with the after effects of the major Google algorithm change that struck article marketing. The worst is over and everything's fine once again; but unfortunately, we know that everything's different as well. Like the changes that SEO has experienced over the past decade, spam techniques are now filtered out and search engine-compliant websites are now given much higher importance. Internet content, not just internet marketing alone - is now undergoing through the same rebirth. Unlike before, when the same articles were being republished to 50 if not 100 more different article directories, content for search engines as well as article marketing platforms or content farms are now being evaluated on higher quality as well as original thought and uniqueness.

Since Google's algorithms have been updated to sort out the lower quality content from the much higher and more valuable information, content creation for SEO needs to be updated as well. You can't keep applying the same old techniques to new technology, you must either adapt to them or you will get left behind. Plus on the bright side, having higher quality content will give you much greater conversions than if you kept posting the same old 500 word articles.

•Expand From Your Bubble - Ever heard of the idiom: don't keep all your eggs in one basket? The same reigns true for creating a diverse investment portfolio. If one goes down then you still have a few others who will keep you up. Well, you should apply the same rule to your article marketing ventures. You shouldn't have to rely on only one article directory to publish your articles. Since you will only be presenting information to that select group of people who use that specific article directory. But at the same time you shouldn't go out and submit your article to hundreds of different directories, either. That's called spamming and that is what Google has been fixing and trying to change with their new algorithm updates. Instead, it would be smart to pick out a select few article directories and syndicate your content along them. This way, you are presenting your information to readers and webmasters that use other large directories and therefore expanding your syndication, for both yourself and your readers.

•Use Original Content - This is something that is very important to stress to new and even existing article marketers. Over the past couple of years search engines and article directories have been cracking down on duplicate content. This has become an especially important concern during the start of 2011 when Google rolled out the new algorithm changes. Now, for those of us who have been using high quality, original content this shouldn't be a problem. But for those people who have used illicit programs in the past to dupe article directories into accepting the same article, their conversions have started to greatly suffer. Hopefully with these new content changes coming, more article marketers will start to apply themselves into creating unique content that is actually beneficial to the reader and doesn't just state commonly known facts. Your readers see you as an authoritative person on the subject; why ruin that important connection with a poorly written article that doesn't end up helping them?

•Add The Personal Touch - There used to be a time when one of the largest article directories only required a minimum of 250 words per an article. But ever since late February 2011, EzineArticles applied new quality control guidelines, one of them was raising up the minimum word count to 400 words. Besides many people getting an infarction upon finding that out, just as many were happy to see that higher quality guidelines were being put into place. Less junk in the article directories and search engines meant a greater chance of your article being found.

One of the best article marketing strategies is to stray away from the norm. Instead of writing a 400 word article why not double that? As long as it isn't obnoxious to read and very mundane, if it provides good information and you also choose to add some truthful (the keyword here is truthful) self-experience tips that you have found out while discovering your market topic or niche, then you will surely have a winner. You will be surprised to see how far conversions can go when you give your readers just that little extra hint of advice that could change everything.

•Never Ending Content - That is really only the start to article marketing the right way. For article marketers who are struggling to get their articles read and their links clicked, syndication is a very powerful strategy to help you do just that. Spreading your articles across the web so that no matter which search engine they are using they will find your information would be a godsend for most people. Devote some time into developing a blog or website where you can post an article, and turn it into the hub of your information. From there, start syndicating and start expanding out into the world wide network!

Article Source: http://www.articlesbase.com/marketing-tips-articles/the-paradox-of-your-article-marketing-strategy-4556608.html

You can check out this article at Article Marketing Techniques on Blogspot.

Roland Hop has a new website called Marketing Made Simple which can help out new or struggling marketers succeed in the confusion of internet marketing. Beginner or not, Marketing Made Simple has the resources you need to become a marketing expert.

Partner Sites....

Home Business Millionaire      Wealthy Internet Entrepreneur

My Success Secrets          Passive Income Pro




Your Article Marketing Strategy
Your Article Marketing Strategy