SEO Press Release Tips

SEO Press Release Tips
By Lucie Battaini

One of the most talked about ways to attract Google traffic to your webpage is through an SEO press release.

There are a number of optimization tips that you should consider when writing SEO press releases. Over time, the value of of this method has undergone some change especially from a news perspective. One of the reasons why this promotion tactic is so loved is because people who use it are often well ranked on search engines like Google or Yahoo.

Multiple studies have documented that consumers and journalists are searching for press releases. Studies indicate that journalists and consumers will opt for press releases as one of the primary sources of information online. By optimizing, you will be making them easier to find for your target audience. Therefore, press releases are a great way of attracting new traffic and marketing your products and services.

In optimizing any piece of content for the web, there are a couple of things that you need to do:

• the target audience and objective of the release should be clearly defined
• keyword phrases ought to be added to the title, body copy, and subheading
• keyword phrases should be well researched
• make good use of keyword phrases when linking to sites or other landing pages
• you should include media such as audio, images and video
• be certain to include various formats (i.e. PDF or MS Word)
• the right place to post is in the company's newsroom (on the website)
• publish a blog post version
• be certain to distribute it with the assistance of a wire service such as Marketwire, PRNewswire, Businesswire or PRWeb
• carefully study social mentions, outcomes, traffic and release rankings

Since the press releases hosted by the wire service are new and lack link popularity, they receive a certain degree of direct SEO nominal value. However, when syndicated with other search conduits, for instance, search engines dedicated to news, they may rank very well based on factors like keyword placement and link popularity of the particular site.

Press releases usually have links that have been embedded into other blogs and news websites.

When optimizing a press release, the thing that you should put the most emphasis on is that it should be targeted for people first and search engines second. If the person reading does not understand or find any value in the content of it, then no matter how highly ranked a it is, it is of no use.

multimediART is a web design company from Melbourne, Australia. We specialise in ecommerce and blog design, social media marketing and seo. Grab our free backlinking ebook and give your site a ranking boost.

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