Internet Marketing Course – 5 Tips on How to Use Press Releases to Generate Traffic

Internet Marketing Course – 5 Tips on How to Use Press Releases to Generate Traffic

Press Release is another great way to generate traffic to your website. It is probably not as common as other traffic generation methods because more care and skills are required in writing for Press Releases. Nevertheless, it is a tool that many commercial businesses adopt.

Following are 5 Tips to consider for effective Press Release marketing:

1. Make sure your press release is of high quality

Do not attempt to copy information from the web or other printed sources. You may use those material as references, but your content should be as original as possible. What you release should really be news worthy. For instance, you could be writing about a new iPhone application you promote on your website that could boost the phone receptivity by 20 percent and yet prolong the battery life by 10 percent.

2. Follow the "News" format

Press Release requires a certain style or format that is totally different from posting on a regular blog. PR Web is a good resource to look into as it provides tutorial specifically for this purpose.

3. Do not hard-sell

Do not be flashy with your product promotion. Avoid the typical flashy content and wordings used in landing pages or squeeze pages. Avoid sales pitches that are over the top as it may put the Readers off. Focus on delivering a good story.

4. Provide your contact information

Providing your contact information is almost necessary in Press Releases so that those who are interested may call or mail you. If you are not comfortable in publishing your home address, get a Post Office box at the minimum. Leaving your contact information gives the impression that your business is legitimate. Those who make contact with you may be a source for greater exposure and thus more traffic generation.

5. Proofread your story meticulously

Unlike a blog post, your Press Release must be very professional. Treat it like a resume for job application. Make sure there are no silly grammatical or spelling errors before you submit the story. If possible, get someone you know to proofread it for you to prevent an oversight.

Now that you are done with your story, where do you go to submit your Press Releases?

Free Channel

There are dozens out there if you care to do a search. The popular ones are PRLeap.com, free-press-release.com and i-newswire.com just to give a few examples. You will have to try them out to see which gives you the best results.

Paid Channel

If you are genuinely serious about promoting your website, PR Web offers one of the best results I know. It can be a little expensive (there are a few different plans to opt for) but it delivers incredible end results. It is important to invest in the right tools to succeed in making money online.

Get Educated. Market Smart!

Article Source: http://www.articlesbase.com/internet-marketing-articles/internet-marketing-course-5-tips-on-how-to-use-press-releases-to-generate-traffic-3400920.html

92% of Internet Marketers fail to make good money online. To learn more about how to harness the power of Press Releases to promote your website, check out the FREE video tutorials at ===> http://www.buildmegawealth.com

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