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How to Use Headlines and Event Boxes in Your Press Release to Get High Traffic Rankings



How to Use Headlines and Event Boxes in Your Press Release to Get High Traffic Rankings

How to Use Headlines and Event Boxes in Your Press Release to Get High Traffic Rankings
By Sean R Mize

Now, we're going to get into the meaty details of how to create a headline that attracts instant attention, even when it is embedded in a listing of multiple headlines, all from other Internet marketers trying to get some traffic.

This is the most important part you should take care of when creating a killer press release is the heading. Experience has shown me that FOUR (4) word headlines are the best.

So let's take the example of the headline I used above which reads "Learn social media marketing"

At a first glance the headline is dull; right? Ok I agree with you, but just imagine someone searching for the highly competitive keyword phrase, "Learn social media marketing", which is a highly sought after text search, and the person searching gets sees the number one position the result that shows a headline of what they're searching for, the user searching for this subject has no other option other than to click on this result from the Google.com search engine. Doing so will result in a highly profitable press release for the person that submitted the press release, because people will follow the links in his press release, (later I will outline how to do this as well), to his website and thus achieve the traffic boost he needs.

Also with the methods you will use in the subsequent paragraphs will also make sure that your press release will stand high in Google.com/news for more sought after shorter-length keyword phrases, such as "social media marketing" "social marketing" etc.

..... but before you start splashing out 4 keyword headlines and expecting to get number one position you have also got to do the following:

A Must Do In The SEO Optimization Tracks

At the end of the form you should find the SEO optimization keywords, many people don't use these, but you have to make sure that you use these to your advantage to guarantee top positions in Google.

Always write the 4 letter headline keywords in the first related keyword and then extract one or two word keywords from the same headline keywords you used.

Thus for our example you will have the following:

1. Learn social media marketing
2. Social media
3. media marketing

There are 5 keywords but only use 3 or 4 or otherwise you will confuse the search engines.

The Event box:

Many people would write some stupid things here, do not do that, you should write a two letter keyword from your heading. So to continue with our example you would write social media or media marketing.

Related Links:

Get your website address in the URL and use the 4 keyword headline to link to your press release.

So in this case I am outlining I used "learn social media marketing" to link to the website of the client.

In your case you want also your website, which may be relatively new, to rank high also for this keyword on Google.com so that anyone searching for your keywords will either go to the press release or to your own website.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize


http://EzineArticles.com/?How-to-Use-Headlines-and-Event-Boxes-in-Your-Press-Release-to-Get-High-Traffic-Rankings&id=1877213


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