Press Release Marketing - Make Press Releases a Traffic Generating ToolPress Release Marketing - Make Press Releases a Traffic Generating Tool Your press release should be attention grabbing from the very first word, or no one will read it and not a click will come your way. Even if you wish to announce something humdrum, make it look exciting enough to slurp! Your most important keywords should be towards the top and to the left. Ideally, begin your press release using your primary keyword. Ensure that you have submitted your press release to the wire services like PRWeb and Business Wire. Remember, that you can create several different PR about the same topic by focusing on different aspects or diverse angles. Avoid submitting identically worded PR to all and sundry Give away a freebie. Even if you have sensational news, why will anyone come to your site? Give them a reason to come - a white paper, a trial software, an ebook, a time limited discount, free consultations, et al. Design potent landing pages with a form to capture email IDs. When people come to your site, you don't want them landing on your home page. Give the freebie there and then and make sure you get their contact info in a simple 2 line form. Tempt the media with 'exclusive' insights and make sure you keep your available for interviews, quotes, photos, etc. Offer a summary of your PR, and think like a journo. What can you do to make it simpler for them to use your PR? Publish a blog version of your PR and email a differently worded version to your company vendors, partners, clients, and other stakeholders. By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions? If so, I suggest you check this out: article marketing traffic. Article Source: http://EzineArticles.com/?expert=Sean_R_Mize More Free Press Release Tips |
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