Article Marketing For Bloggers Made straightforward

Author: JanetDean
Articles on marketing is the process of creating short articles for publication and distribution by other websites and off-line publishers in exchange for at least one quality link back to your website or blog. Articles are normally published to article directories, websites made up entirely of articles submitted by authors. Article directories are usually free to publish to.

While it may seem counter-intuitive to provide your content for free to other websites, there are several benefits of article marketing:

1. Link Love. When other sites publish your content, you receive a link back to your blog. When properly optimized, this link will assist in helping you rate more highly for search engine results. When you rank more highly in Google and other search engines, you'll get more organic traffic to your blog. And more traffic means more readers!
2. Validation. When your articles are published by others, you receive an unofficial advisement from the publisher. It's as if you're getting a stamp of approval from another blogger or website. This recommendation will further your reputation and drive more readers to your site.
3. Expert Status. When you can say, "I've published 25 articles on pediatric dentistry," you increase your web presence and ability to claim expert status. That means your trust level increases and makes you more impressive.

There are a number of low- or no-cost online article directories where you can share your articles for little or no cost. This makes article marketing is also a cost-effective way publicize your blog.

Also, article marketing is a great way to make a smooth transition from one website to another. By writing an article that is highly targeted to your market you can lead them from article through to a resource box and a well crafted link that takes them right to your blog where more information is waiting for them.

One of the keys to great article marketing is to have a clear goal. It's not enough to throw a bunch of great articles at the directories and hope people will make their way back to your blog. You'll want to know what you hope to achieve from your article marketing. Is it more blog readers? Is it more comments? Is it to get them to sign up for your RSS feed or email list? Writing articles that draw people to your exact goal is one way to excel in article marketing.

However long you've been blogging, and whatever you're topic, you'll find that article marketing is an easy as pie and inexpensive way to increase your blog reach and readership. Even if you've never written anything other than a blog post, you can leverage article marketing to make your blog readership skyrocket.

What Do I Write About?

If you're a blogger wishing to increase your readership, article marketing can send highly targeted traffic your way, at low or no cost to you. Everyone wants free traffic, but newcomers to article marketing can get hung up on one question in particular: "What do I write about?"

Writing articles for article marketing is very similar to writing posts for your blog. Most experts advocate articles between 300-500 words, about the length of an average blog post. There are other similarities, too. When picking topics for articles, you want to choose subjects that:

.are of interest to your target market. If your audience for your blog is first-year kindergarten teachers, your articles should be aimed at that same audience. Remember, your goal is to drive TARGETED traffic to your blog - in other words, people who will read your article, find something of interest, and click through to your blog for more of the same. Don't disappoint them by writing articles about "Red-Carpet Fashion" only to greet them at your blog with "20 Uses for Broken Crayons." They'll just be annoyed and will click away as fast as possible.

.are keyword-rich. Articles are a fantastic means for grabbing search engine traffic, as the content on the larger article directories is indexed very quickly by search engines. As a result, if you choose topics and titles that are full of relevant keywords, you can piggy-back on the ranking ability of the directories and channel readers back to your site. (Of course, always remember that you're writing for human readers, not for the search engines and you'll do great!)

.you know something about. Because you're positioning yourself as an expert in the article, you should write about a topic you feel comfortable with, or do the research necessary to write an informative article. Hopefully, your blog is on a topic you're intimately familiar with, so writing articles on similar subjects shouldn't be difficult.

It's important to remember that you are not writing a college dissertation. You're writing articles for real people searching for real solutions to real problems - that's it. Writing articles just to sound 'smart' and 'accomplished' will get you nowhere online. People are looking for good quality content that's simple to skim, exacting to read and that gets them the answer they're looking for in the least amount of time. Always keep that top of mind when you set out to write your articles.

If you're passionate and knowledgeable about your subject area, you probably already have some ideas for future articles. Wonderful! Start a list in a notebook or on your computer. That way you'll have an endless supply of topics for the future.

Article Source: http://www.articlesbase.com/business-articles/article-marketing-for-bloggers-made-straightforward-4436358.html

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