Advantages and Disadvantages of PPC (Pay per Click) advertising?What are the Advantages and Disadvantages of PPC (Pay per Click) advertising?Author: Dianne WhiteWhile there are absolutely profit to both SEO and Pay per Click advertising (otherwise known as PPC). You should be well educated before choosing one over the other. In a few cases, PPC proves to be the most realistic option and in a lot cases SEO does. Education is the key in deciding properly. So here are the advantages and disadvantages of PPC and SEO. For PPC or pay-per-click, an advertiser (such as you) would create an ad to be displayed in search engine results or other sites in a sponsored section. You would only pay if someone clicks on your ad and goes to your site, very simple. So the advantages are 1. Only actual visitors are paid for. The above mentioned are the advantages of PPC advertising over SEO. This is great for those who are knowledgeable in how to properly run a PPC campaign so that they can avoid the common pitfalls. In many cases the disadvantages outweigh the advantages except for those who are skillful in running their campaigns. The disadvantages in running PPC ads are: 1. Lack of education on PPC marketing can costs you thousands before you realize what you are doing wrong. 6. Only works if it's active, if you pause or terminate the ad, your traffic stops. Although PPC can be very valuable, it takes time to learn the fine points of this type of advertising. There are cases where PPC is meaningful but unless you are willing to learn, then it or pay experts to manage for you, then it may not be worth the risk. Although we are Orange County SEO experts, we sometimes get clients who ask us about managing their PPC campaigns also. We first advise them of their personal options and help them make an informed decision. So if you are planning to hire an outside company to manage your campaign, it's important that you know exactly these things:
There is a big variation between PPC traffic and regular search engine traffic. As stated earlier, only 30% of the searches will even click on a PPC ad. That means each keyword will have considerably less traffic than organic search traffic. So phrases that you may target in an SEO campaign may not produce enough traffic if done in a PPC campaign to substantiate the time it takes to make a sale. Knowing how to properly choose the right keywords, structure the ad and campaign, and manage the costs is necessary for successful PPC advertising. This is also great for trying what will possibly make a successful campaign for SEO, Orange County. Article Source: http://www.articlesbase.com/seo-articles/what-are-the-advantages-and-disadvantages-of-ppc-pay-per-click-advertising-2784151.html About the AuthorVictoria Caldwell is an orange county seo expert, orange county web design expert, and president of Impress Web Design and SEO. Her expertise allows her effectively take her clients businesses to the next level.
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