5 Business Website Mistakes That Could Be Losing You Money

5 Business Website Mistakes That Could Be Losing You Money
By Andrew J Anderson

Having a flashy website designed to display your business online might seem like a good idea to many business owners. Unfortunately, there are some things you could be doing that could harm your online success rather than help it.

Here are the top business website mistakes that could end up costing you more money than they're worth - and losing you customers:

1. Too Much Flash Animation On Your Website
Flash animation looks sleek and stylish on any website. It adds visual impact and really can help to make a site look instantly professional. However, if you deliver your business message using flash animation, it can't be read or indexed by the search engines properly. You're also missing out on those visitors to your site using an iPad or other Tablet PC device, as flash animation often won't load properly in the modified browsers they use.

If you must use flash, don't use it for important information. You want visitors to the site to see what you have to say as easily as possible.

2. Poor Website Navigation
Once a visitor arrives on your website, where do you want them to go from there? Sure, you might have some basic information on the home page, but if you've put some key information about your products or services on interior pages, your visitors need to be able to find these clearly and easily.

Hiding your navigation behind images or elaborate coding can reduce the chances of people getting around your site easily and properly. This has been proven to reduce a site's effectiveness and can ruin your conversion rate completely. You also reduce the ability of search engines to index your inner pages, which damages your search engine optimisation efforts.

3. Little or No Content of Value On Your Website
When people arrive on a website, they expect to learn something about the topic they're searching for. If they're looking for information about a specific product or service you provide, make it easy for them to learn more. Keep any content on your website concise, professional and very high quality.

4. Poor SEO Practices (Search Engine Optimization)
One of the most effective ways to attract new customers to your business website is high quality search engine optimisation (SEO) practices. People will be able to find your site on the search engines more easily, which should bring an increase in the amount of targeted traffic you receive.

Unfortunately, using sneaky tactics to try and fool the search engines - or avoiding any SEO tactics at all - will harm your efforts and is likely to make it more difficult for people to find you.

5. Slow Loading Graphics On your Website
The introduction of high-speed broadband has led to people expecting to see a website appear within a second or two of them opening it. If your website is filled with slow-loading graphics or animation, this can make your site slow to load. This may increase the likelihood of people clicking away to find a site they can access more quickly instead.

Extensive research into browsing habits has proven that on average you only have 6 seconds to captivate visitors before they'll leave. So ensure that your business website is not driving visitors away with these costly mistakes.

If you'd like more help with developing a website that works hard for your business, visit howtotakebusinessonline.com

Make your efforts online worth it!

Andrew J Anderson

P.S. You will find great Free information and training video's at howtotakebusinessonline.com

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